Healthcare Compliance and Social Media Know-how for Effective Social Media Governance

DURHAM, N.C., Feb. 10, 2014 /PRNewswire-iReach/ — Given the rapid changes in the communication landscape brought about by social media, Healthcare organizations are increasingly using social media platforms to communicate with patients, build brand reputation, and share information with a larger audience. However, the incorrect use of social networking sites (like uploading the patient’s picture or violating patient’s privacy) by healthcare organizations will lead them to penalties and regulatory scrutiny.

The effectiveness of social media for healthcare marketing is under debate and has plethora of problems, such as, offering Facebook discounts in return for “friending” and “clicks”, vendor payment arrangements coupled with page views, special offers for Facebook or Twitter accounts, or offering a Groupon coupons for Medicare patient services. These types of arrangements demonstrate non compliance with the Health Insurance Portability and Accountability Act (HIPAA) and can have implications under healthcare regulatory restrictions. Therefore, healthcare organizations need to carefully consider the risks of social media and strengthen their social media governance program.

Social Media Marketing In Healthcare: Avoiding Regulatory Pitfalls
Join expert speaker Wayne Miller in this informative session on Thursday, February 13, 2014, where he will shed light on the standards of Stark Law, Fraud and Abuse Law as well as Medicare payment rules and HIPAA that impact social media marketing in the healthcare industry and arrangements that providers should avoid. Wayne will talk about the ways in which social media marketing can be utilized without violating regulatory constraints.

Topics covered in the session-

  • Can you legally include offer discount coupons for medical services?
  • When is a Twitter-based marketing plan appropriate?
  • Stark and ant kickback law standards applicable to online marketing charges
  • Rules pertaining to Medicare patient marketing offers
  • Do’s and don’ts of conducting Facebook contests with patients and others
  • Lessons from OIG opinions

Tips to Maximize FDA Compliance When Using Social Media
Join Alan.J.Minsk in this 90-minute audio conference on Wednesday, 26th February, where he will review the potential regulatory issues presented by the use of social media, practical considerations, and recommendations to minimize risk and maximize compliance. He will shed light on FDA’s advertising and promotion issues concerning social media and will talk about the potential regulatory concerns with social media promotion.

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